A Genuine Article

What Are You Giving Away?

By Marc Carson · Tuesday March 11, 2014

[Above: Characters from the UK-based “Big and Small” TV show. Photo by Christos Kalohoridis/Kindle Entertainment. That’s Big on the right.]

My business coach asked me a great question today:

If you had to pay to do a Google search, would you be using their service as much as you do?

Hmm! I think I’d probably be using a different search engine. Not because I’m stingy, but because Google’s “free to play” business model really works well. If not Google, somebody else would have succeeded with it.

What other services do you use for free, that wouldn’t even be on your radar if they cost money?

When I started using Dropbox, I milked their free service for all it was worth! It was great. It was suddenly so easy to share files that I could hardly believe the service was free.

But later on, Dropbox milked me: I signed up for a paid account.

Hmm!

That made me remember something. A few years ago, I did a “free website analysis” offer. I created a small report with advice and opinions. It was amazingly popular. And valuable, to everyone who got one for free.

I design and develop websites for a living, and have been building websites for over 15 years now, so people really loved the feedback and advice. Many, many people have websites that need “something” and they have no idea what it is.

So let’s do it again. Here’s my giveaway:

The first 10 people to leave a comment here will receive a free, one-page website analysis for the website of their choice. (Limit one free report per person. But still, that’s a great deal.)

Normally this would cost you $75.

I wonder how much those paid Google searches would have cost?

If you weren’t lucky enough to get a report, ask yourself this:

“If someone who builds websites for a living is giving stuff away on his website, what is one thing I should probably be doing on my own website?”

That won’t be in the report, but it’s a great question.